I like when an article uses a magazine's focus (wine, food, kitchen remodeling) as leverage to talk about something totally different. It's broadening.
There's a clear example of that kind of swerve in this article from Yoga Plus magazine about Sally Jewell Coxe.
Sally Jewell Coxe is the founder of the Bonobo Conservation Initiative, which is devoted to saving these peaceful, gentle animals (it's always the peaceful, gentle animals) from the depredations of man. She also happens to do yoga, making her a suitable profile subject for the magazine...but both she and writer Lorraine Dusky are clearly and rightly far more interested in the plight of our closest living genetic relative. So although we do get testimonials from Coxe as to the importance of yoga in her life, the beating heart of this article belongs to the bonobo.
(Actually, now that I'm thinking about it, it's not always the peaceful, gentle animals. We have been just the teensiest bit toxic for the wolves, the sharks and the tigers as well. Okay--it's always the beautiful animals. Mice, cockroaches, pigeons and rats are doin' fine. We're going to end up, I fear, with the wildlife we so richly deserve. The problem is, we're not going to end up with the wildlife the earth deserves. Oh well...)
